Finding enough people to talk to about your product or service is one of the most difficult challenges you will face as a marketer. Generally speaking there are usually only two ways that a new representative is taught to find leads:
- Create a list of their warm market (friends and family) and then pitching their product or service/opportunity to them.
- Buy expensive leads of people who are seeking a home based business opportunity
Although the warm market approach works for some people meaning about 1% of all network marketers, it's generally not a good idea. You are limited in the amount of people you can prospect and there are many reasons why, however it's not the topic of this post. Instead we're going to analyze buying expensive business opportunity seeker leads.
Why Buying "Business Opportunity Seeker Leads" Is Not a Good Idea. Buying these business opportunity leads is unfavorable to the success business and here's why:
#1 - Because They're Expensive and Not Exclusive
Business opportunity leads will often cost well north of a dollar per lead depending on the type of lead you are actually buying. The leads you have paid an expensive amount for aren't exclusive to you meaning that people in other home based businesses will have access and be able to purchase the same leads. That's how these crafty lead brokers make their money, by selling the same lead to multiple network marketers.
Usually by the time you get the lead on the phone they've already been contacted by multiple people and more than likely they're sick and tired of being pitched by every so called great opportunity. These people have already been invited to multiple presentations and are constantly receiving tons of annoying follow-up calls.
By the time you make the call, they've got a response already prepared for you. Just in case, I would recommend you be prepared yourself because more than likely you are going to be shot down and be made to feel like a piece of trash right before getting hung up on. Fantastic! You just spent a dollar or more for that? Get ready, because if you keeping buying those type of leads it is exactly what you'll get, try and see for yourself.
#2 - Many Of The Leads You Purchase Are Not Looking For a Business Opportunity.
I can personally tell that I've dialed thousands of these kinds of leads and I know for certain that most of the leads you call won't be looking for a business opportunity. In fact more than 50% won't have the money required to invest into a business and they're really looking for a JOB.
For example, lets say you buy 100 leads at $2.00 per lead. This means that you will have spent $100 to speak with people who don't have a credit card or may be on welfare. This means they can't join your business or even by your product or service.
It's truly sad, but most of these people were probably online at 2:00AM and filled out some type of survey to receive some type of FREE offer they were promised for completing the survey. Somewhere along the line they probably clicked a box that said they were interested in starting a home based business without even paying attention to what they were actually clicking on.
The other $100 you bought in leads is a toss-up between you and all the other marketers out there. It depends on who gets to the lead first without getting beat to the punch.
Why Do Network Marketers Buy Leads?
Network marketers buy leads because they don't know where to begin or how to find leads on their own. Bottom line you'll get lucky every great once in a while if you stick with it long enough. Eventually you're bound to find a superstar that will explode your business but you have to ask yourself is it worth the time and expense? NO! Most definitely not!
There Are Better Faster Ways to Find Leads
I have personally found that using the internet to generate my own leads has been the single best way to find leads. If you own the lead that is being generated by you, you have a sense of control over it and your business will be in good shape I guarantee it.
By generating your own leads, you are the only one who gets it. It's not resold to other potential marketers. Someone who searches for your product or service finds your website online. Your marketing message is presented and the person that found you online decides to leave their contact information for you and only you.
At this point they are expecting your call so when you do finally get around to it they already have a sense for who you are. This makes the conversation a lot easier as the prospect has expressed an interest in you first, not the other way around.
Grant it there is still a bit of a cost involved but as you already know, running a business from home is going to involve some business expenses, right?
The secret to success on the internet is to learn how to create a website with the right marketing message so that you are speaking to a targeted audience of qualified prospects. It makes your life much easier and not to mention it is a system that will work for you 24/7 while you sleep.
Bottom line, if you're going to be successful you have to have MASSIVE amounts of people to talk to and one way you can position yourself in front of targeted prospects is by using the web. If you're not ONLINE, you're only hurting yourself!!!